Consumers who get a web-based product or mobile app for free are more likely to give it a word-of-mouth boost than a product they buy, suggesting they feel ‘one good turn deserves another.’
from https://www.sciencedaily.com/releases/2019/06/190605171410.htm
from
https://healthnews010.tumblr.com/post/185400286098
From https://johnher1.blogspot.com/2019/06/it-pays-to-be-free-no-cost-products.html
from
https://johnher1.wordpress.com/2019/06/06/it-pays-to-be-free-no-cost-products-garner-strong-word-of-mouth-recommendations/
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